Adobe approached us for a global campaign to raise awareness for their stock offering. We decided to amplify one of the core benefits of Adobe Stock – their super speedy integrated workflow – with a cliche that we all know, if only a little too well.
Introducing The Hovering Art Director. They will have you changing the visual all over the place, until maybe, just maybe, they’re happy that they’ve pushed every last pixel to make the idea come to life. Thankfully Adobe integrated stock in Adobe Creative Cloud so you can keep up with your hovering art director.
Role: Concept, Art Direction & Design
Creative Direction: Daniel Sytsma
Creative: Bert Marissen & Michael James Phillips
Director: Sebastien Hedin