Marie-Stella-Maris is an Amsterdam-based lifestyle brand that believes everyone should have access to a source of clean drinking water. Offering natural care products and mineral water whereby for each product you purchase, Marie-Stella-Maris donates a fixed amount towards clean drinking water projects worldwide.
I was asked to develope their e-commerce and brand online. I lead the project with an ideal of mixing both story and hard conversion principles throughout their digital store. The site also needed to serve two seperate goals of the brand – B2B for water and B2C for care products – a story that hadn't been coherently combined in their previous communications. We developed a CMS that was both intuative and flexible, deploying a customizable block grid system with easy to use predefined modules.
Role: Art Direction
Design & Development: Bolden