Campaign / Design / Art Direction
Porsche launched Share a Porsche, a service whereby groups of 2-4 can share a Porsche. To create some buzz around the new service, we came up with Porsche Marriage, an interactive online campaign that asked people to make the ultimate commitment (getting married with their friends) and in doing so bag the ultimate wedding gift (a Porsche 911).
Over 2000 friends accepted the challenge, signing a prenuptial agreement and changing their marital status on Facebook. In the end there could only be 4 winners. Who went to Kinnaur, India – the only place where group marriage is possible, to make it official and ride off into the sunset with their brand new Porsche.
Porsche Marriage – Seeding Film (non–interactive version)
Porsche Marriage – Case Film