Vodafone Wallet allows you to pay with your phone, check-in to public transport and add loyalty cards. Vodafone asked us to create awareness around the service and show how easy and verstaille it is.
What better way to show off a payment service than using it for payments. We asked Churandy Martina – the happiest man of the Netherlands – to take out Vodafone Wallet for the day and make it money well spent with random acts of kindness. In doing so we created a product demo that people loved to watch and share.
Creative: Scott Kooken & Michael James Phillips
Creative Direction: Niels Straatsma
Director: Gijs Powels