Role:- Concept / Art Direction
Vodafone Wallet allows you to pay with your phone, check-in to public transport and add loyalty cards. Vodafone asked us to create awareness around the service and show how easy and verstaille it is.
We asked ourselves what would happen if we loaded the entire campaign budget onto a Vodafone Wallet and spend it of random acts of kindness (ok, we didn’t do that in the end but you get where we were going with this thing). In doing so we would make a product demo that people actually want to watch and share.
We asked Churandy Martina, the happiest man of the Netherlands to put it to the test, take a look at how it went.
Vodafone Wallet with Charundy Martina